|Image from: here|
There was a time when fashion wasn't all about competing to see who has better style, pitting celebrities against each other to see "who wore it best". It wasn't all about who wore the most designer clothing, or who was lucky enough to get snapped by a street style photographer.
There was a time when fashion was an art. A true, true art. Where you wore what you wanted simply because you wanted to, not because you needed to impress society as a whole. There was a time when fashion was all about expression, not impression. Where did that time go? Why was it whisked away? Why did the label-hungry and the style-less wealthy take over with outfits straight from the runway—not even styled differently to show personality?
There was a time when fashion blogging wasn't all about materialism. Now, fashion blogging is a competition of who can gain the most followers and the most traffic. A competition of who could work with the most brands—the more renowned the brands, the better. A competition of who could profit the most. A competition of who has better style among bloggers.
There was a time when fashionistas blogged simply because they loved it, they loved fashion, they loved writing, and they wanted to share it.
Fashion has been formed into a competition. This competition will forever be sans winner. There can't be a winner of a competition that shouldn't even be a competition. It shouldn't work that way; it can't work that way. This competition has a grand prize of, of what? Pride. You make the most money out of all bloggers? Pride. You "have the best style out of all the bloggers"? Pride. What does this pride mean though, why must you have it? Yes fashion is about taking pride in what you're wearing. But when we all first started our blogs, it wasn't about winning pride, it was about doing it because we love it.
We take our cameras out into the public and take pictures of ourselves, seeming extraordinarily narcissistic to those who don't know what we are doing that for, because we love it. We spend precious time choosing the best pictures and editing them and carefully crafting a well-written post because we love doing it. We engage with fellow fashionistas because it's a community, not because we want to gain traffic in a fake manner. At least that is how it was.
There have been articles written over the last few years exclaiming that blogging is dying! No, blogs and bloggers are not dying. We are all simply just losing this pointless competition we subconsciously created for ourselves. For every blog that drops out of the race, five more are created. At first, they are running because they love it, because it's fun for them. Then, they realize that it is a serious "competition", and they pick up the pace, trying to keep up with the big dogs that have been in the head of the pack since 2008.
This race to be the best is unlike any other race. This is no 100-meter dash, or even a distance marathon with a clear finish line, a clear winner. This race doesn't have a finish line.